Lipstick Index Estee Lauder

As he crunched the numbers he realized that historically sales of.

Lipstick index estee lauder. These consumer changes have been so impactful that last week estée lauder s ceo fabrizio freda declared the lipstick index to be no longer relevant. Shop on trend lip finishes like creme matte shimmer and gloss. Your email address will be used only to send you estée lauder newsletters and information about estée lauder products events and offers. Here s how kelly dobos explains it.

Chief executive officer fabrizio freda said thursday. With such specific growth in mind it seems the lipstick index is back or at least that is what bloomberg declared last year. Use our virtual try on tool to see how a shade looks on you. Free shipping returns.

He came up with the lipstick index during the economic downturn after 9 11. Freda said that coronavirus pandemic has sparked an uptick in self care related products particularly skincare rather than the good old lipstick which has long been a bellwether for. Lauder made the claim that lipstick sales could be an economic indicator in that purchases of cosmetics lipstick in particular tend to be inversely correlated to economic health. Lauder coined the term lipstick index in 2001 when lipstick sales spiked despite a widespread recession.

But the concept of the index is still there the term coined by former estee lauder chairman leonard lauder during the early 2000s recession refers to the resiliency of cosmetics during times of. The term which was coined during the 2001 recession by leonard lauder then chairman of estee lauder in response to the share rise in lipstick sales indicating that women facing an. Kim bhasin august 20 2020 12 51 pm edt listen to article. You can unsubscribe at any time by clicking on the unsubscribe link in each newsletter.

The lipstick index is a term coined by leonard lauder chairman of the board of estee lauder used to describe increased sales of cosmetics during the early 2000s recession. Share tweet post. Shop estée lauder s cult favorite long wear lipsticks available in over 130 shades of high impact statement making color.