The Lipstick Effect Study

Does make up make you feel smarter.

The lipstick effect study. The lipstick effect is the theory that when facing an economic crisis consumers will be more willing to buy less costly luxury goods. Proponents of this theory refer to the fact that after the 9 11 statistics showed an 11 rise in demand for lipsticks. It s been known the phenomenon leads to enhanced self esteem and attitude. The lipstick effect extended to academic achievement.

The lipstick effect is the theory that when facing an economic crisis or the economy is in a recession consumers will be more willing to buy less costly luxury goods. The lipstick effect should not be confused with the term lipstick entrepreneur which is a slang term that refers to self employed business women who sell makeup or other female oriented products. The study looks at the different commodities that are usually on the average female consumer s radar and through a controlled study reported that after being informed of a hypothetical economic crisis women were more interested in spending on smaller priced luxury items such as lipstick or nail polish that would enhance their appearance. The lipstick effect extended to academic achievement citation.

Study finds female students who wear makeup have higher self esteem and grades. In this study we examined the possibility that make up can affect academic. Does make up make you feel smarter. This lipstick effect is a common psychological phenomenon that boosts the confidence of a woman when she wears makeup and feels physically more attractive.

Palumbo r fairfield b mammarella n di domenico a. Cogent psychology 4 1 article 1327635. For example instead of buying expensive fur coats women will instead purchase expensive lipstick or luxury cologne. Instead of buying expensive fur coats for example people will buy expensive lipstick.

Palumbo r fairfield b mammarella n di domenico a. Doctors say the lipstick effect is real but it s not what you think an aesthetic twist on the age old study. The underlying assumption is that consumers will buy luxury goods even if there is a crisis. The lipstick effect extended to academic achievement.

By liz ritter executive editor aug 5 2020. It helps women to have the feelings of.